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NewsDezeenAug 17, 2026

"I find it icky to glibly invoke brain chemistry in the marketing of style"

Julie Lasky

"I find it icky to glibly invoke brain chemistry in the marketing of style"

The "dopamine decor" interiors trend is taking social media by storm, but it's just another disingenuous dressing-up of superficial style as life-improving experience, writes Julie Lasky. For some time now, the internet has labeled a maximalist decorating trend that embraces candy colors, fuzzy textures and whimsical f

"I find it icky to glibly invoke brain chemistry in the marketing of style" · sit with design