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NewsWebJul 28, 2026

Why Your Favorite Websites Look Like 2005 (And Why You Secretly Love It)

Alex Harper

Why are the world's most powerful websites still stuck in the early 2000s? While boutique brands chase "sleek" designs that only end up frustrating users, giants like Amazon and Google have realized that "ugly" is actually a superpower for trust and speed.

Why Your Favorite Websites Look Like 2005 (And Why You Secretly Love It) · sit with design